Moët & Chandon is thrilled to introduce Yoon, creative director of fashion label AMBUSH, as the first artist to collaborate with the Maison on a global limited edition.
Drawing on her disruptive creativity, Yoon has redesigned the iconic Moët Impérial & Nectar Impérial Rosé champagne bottles.
This partnership between Moët & Chandon and AMBUSH marks a moment in the Maison’s history because it is the first time in 152 years that the iconic bottle of Moët Impérial, our signature champagne created in 1869, has been redesigned by an artist.
The Maison’s choice of Yoon was driven by mutual values that include a pioneering spirit, craftsmanship, and transmission of know-how.
“The most challenging part of redesigning the Moët & Chandon bottle was keeping its recognizable codes while bringing my own esthetics to this iconic champagne.”
D.P. –
2 strikes…
Ordered a bottle of Möet & Chandon Imperial Brut Design By Ambush to celebrate my best friend’s last day of chemo with her favorite champagne and was excited the bottle design made it more special. Aiden called and asked if he could replace it with “The Queen’s Crown” edition in a nice white box since my choice was out of stock. Though I was disappointed, I didn’t make an issue. What I received instead was a standard bottle of Imperial with no gift box. So much for my effort to make this special for her. Disappointing guys….