Select Aperitivo Pilla

Italian Aperitif Liqueur | 17.5% ABV (35 Proof) | 750mL

Process & Profile

Select Aperitivo Pilla is a Venetian aperitif crafted since 1920 by the Pilla brothers in Venice. This deep ruby-red liqueur is made from a secret blend of 30 botanicals, including juniper berries and rhubarb roots, which contribute to its signature bittersweet complexity. The botanicals are macerated and carefully blended to achieve a vibrant, herbaceous profile that has become a staple in the iconic Venetian Spritz.

Tasting Notes

• Aromas of orange peel, fresh herbs, and subtle spice

• Balanced flavors of bitter citrus, juniper, and warm baking spices

• Hints of rhubarb and gentian root for depth

• Smooth finish with a lingering, pleasant bitterness

What Makes It Special

• Original recipe from 1920, born in Venice

• Contains a unique blend of 30 botanicals

• The signature ingredient in the classic Select Spritz

• Less sweet than other aperitifs, offering refined bitterness

• Gaining popularity as an artisanal alternative to mainstream aperitifs

How to Enjoy

Best served in a Select Spritz: 3 parts prosecco, 2 parts Select, 1 part soda water, garnished with a green olive. Also great in negronis or enjoyed over ice with an orange slice.

Frequently Asked Questions

1. What makes Select different from Aperol or Campari?
Select is more herbaceous and bitter than Aperol, but less intensely bitter than Campari—striking a balanced middle ground.

2. Is Select only used for spritz cocktails?
No, it also works well in negronis, Americanos, or served simply over ice as a traditional aperitif.

3. Where is Select produced today?
Select is still produced in Venice, Italy, maintaining its traditional roots.

4. Does it contain any artificial coloring or flavoring?
It may contain natural coloring, but the flavors are derived from macerated botanicals.

5. Is Select Aperitivo gluten-free?
Yes, it is generally considered gluten-free, though those with sensitivities should always verify with the manufacturer.